Changes International was started in 1994 with guts, determination, a credit card, and a dream … truly an American success story!

Started by a father and son team, the winning ways of Changes were constructed via the rocky road of hard knocks. The founders of Changes International found that too many new distributors would come into direct selling, get all excited, order a lot of product, but then see very little return. Consequently, distributors got discouraged and moved on to another company only to start all over again.

Changes broke that cycle of despair based on the idea of pay now, not later. Consequently, more than four years later, the Changes cycle is more aptly described as a wheel of fortune! Based on what has been termed the most lucrative compensation plan in the industry, Changes has grown to a significant and well-regarded player in the Direct Selling industry, and in late 1997 made perhaps its biggest move onto the path to become THE Direct Selling Company of the New Millennium. World-renowned Twinlab Corporation purchased this original "father and son American Dream" in a transaction now known by some as the deal that put the change - and a charge -- into Changes!

"Back in 1968 my parents started Twinlab with just one product and a vision of a healthier America," remembers Ross Blechman, Chairman, CEO, and President of Twinlab. "Since then, the company pioneered the marketing of vitamins, minerals, nutraceuticals, sports nutrition supplements, and herbal products."

Twinlab is named after Ross and his siblings - two sets of twins - with five brothers now dedicated full-time to helping Twinlab grow. And grow it has! Since 1980, Twinlab has grown at a 20% rate each year. The acquisition of Changes is just one in a series of strategic moves destined to make Twinlab a $1 billion company in the not-too-distant future.

"We decided to pursue a multi-channel marketing strategy," continues Blechman. "Combining retail sales, catalog sales, and Direct Sales was the plan, to deliver our products around the world … making our products available to consumers wherever they shop, whenever they shop, however they shop."

Blechman's vision is a far cry from the modest beginnings of Changes International, with initial business activities conducted from an apartment over the garage. The product line was small - a weight management product and an antioxidant to be exact - but the company worked because the compensation plan was geared so the "average Joe" would succeed.

Now, backed by the powerful research and development expertise of Twinlab, the Changes product line contains over 20 of the finest nutritional supplements available anywhere.

Perhaps Changes CEO Steve Coggin sums up his company's future best.

"With Twinlab lending its tremendous resources to further improving and broadening the Changes product line, there are no limits to what the future holds for this company," says Coggin. "And of course, our compensation plan is simply the best in the business … rewarding efforts early on, bringing success not to just a select few, but to the whole family of Changes Executives.

"And when you get right down to it, it's all about family. The Paulson family who founded Changes. The Blechman family who founded Twinlab. The extended family that is our network of friends and Executives, each helping the other to succeed … to stay on track … to achieve personal goals, to make positive changes in their lives."

Changes indeed! Changes for the better, with Changes International.

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